ALA Promotional Toolkit for ALA Staff and Leadership

The sense of community that ALA Annual Conference provides is invaluable to library workers. You are in an ideal position to help foster connections and create pathways for library workers at every stage of their career. Whether you're emailing an ALA member, chatting with a colleague, or posting on social media, we hope you will join us in communicating the benefits of attending ALA Annual Conference!

In this toolkit, you will find a quick checklist and supporting materials to assist you in promoting ALA Annual Conference.

Easy ways to share:

Add an email footer to your email signature.
Post to your social media channels or amplify ALA Conference Service's social media posts when you reshare on Facebook or Instagram or BlueSky.
Create a short video and share it on social media inviting people to join you at ALA Annual.
Excited about a speaker or program? Forward an eblast highlighting the announcement to your network and colleagues.
Promote ALA Annual in your ALA Connect communities or send an email to your coworkers and personal network using the sample copy and graphics.
Include ALA Annual banners on your blog, newsletter, or website.

Find key messaging in the ALA Annual Conference Talking Points.

Bookmark this page and check back for graphics, promotional copy, and updates.

Questions? Contact Donna Hunter, at [email protected]

Feel free to share the suggested captions and graphics below with your social networks. Be sure to include the hashtag #ALAAC25 and a link to the Annual Conference website homepage (Homepage | ALA Annual) or registration page (Registration | ALA Annual). The social media gallery has a variety of graphics available for Facebook/LinkedIn, BlueSky, Instagram, and Threads.

Click here for sample social media captions.

#ALAAC25 heads to Philadelphia! Lock in your spot for top-tier professional development, inspiring author speakers, and more with advance rates through March 31! ✨📅 https://bit.ly/ALAAC25-Register
Get ready to hear from thought-provoking speakers, attend top-quality educational sessions, visit with exhibitors, connect with colleagues, and more at #ALAAC25! 📅✨ Register thru March 31 to SAVE with advance rates. https://bit.ly/ALAAC25-Register
🚀 Get tons of bold ideas and innovative solutions at #ALAAC25, June 26-30. Head to alaannual.org and register with advance rates thru March 31 now! https://bit.ly/ALAAC25-Register
🤗 Connect with library workers from around the world at #ALAAC25, June 26-30 in Philadelphia! You'll learn from peers and other SMEs, be inspired by amazing speakers, and have a really fun time with colleagues. Register with advance rates thru March 31. https://bit.ly/ALAAC25-Register
📚 There are so many great sessions and speakers at #ALAAC25! I’m looking forward to [insert session name]. I hope to see you there. Don't wait, register with advance rates thru March 31. https://bit.ly/ALAAC25-Register
The #ALAAC25 Library Marketplace is "the" place to access all of the resources your library needs. 📚 You can also "Meet the Authors" you love and don't forget to BYO tote bag for complimentary ARCs. Register thru March 31 to SAVE with advance rates. https://bit.ly/ALAAC25-Register
ALA Annual Conference has the BEST speakers! 🤩 I’m most excited to hear from [speaker name here]. How about you? See the list of participating #ALAAC25 speakers and register today to SAVE on registration. https://bit.ly/ALAAC25-Register

Sample ALA Connect Message/Email

Transform your professional journey at 2025 ALA Annual Conference & Exhibition in Philadelphia, the city of brotherly love, June 26-30, 2025!

Immerse yourself in engaging peer-led sessions on today’s hottest topics, get inspired by visionary talks from celebrated authors and thought leaders, and tackle the biggest challenges and opportunities shaping the future of libraries.

Experience the buzz of the Library Marketplace – a lively hub to connect with authors, illustrators, and exhibitors, all while exploring interactive live stages and cutting-edge product showcases.

Check out the Preliminary Schedule for must-see sessions customized to your interests, like {insert session examples}. Register by March 31 to grab your early registration rate – and bring your team and SAVE even more!